Why do we do what we do? Pondering upon the question, it is amusing to realize that most of it is driven by people around us. We get an invisible strength when we see our companions working on something-the strength to do it ourselves. Am sure I would never have ventured into the world of blogging had I not seen so many of my batch mates doing it! To me it is the most important characteristic of collective action: it brings empowerment, in a more effortless way than individual action does.