Wednesday, January 20, 2010
EARTH HOUR CAMPAIGN.....
The 4th edition of the Earth Hour campaign, an event by WWF, is up on 27th March 2010. It can be termed as one of the best examples of a unique collective action by citizens of countries across the world coordinating at a fixed time. Media and Internet has made such a huge event a reality. The essence of the event is on climate change and the impact individuals can make by doing their bit, noteworthy is the realisation that seems to have dawned on people everywhere and the rapidly growing success year on year i.e. From one city in 2007 to 4000 cities in 2009.
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2 comments:
Its worth appreciating that such campaigns are gaining popularity. But having these for just an hour in every 365 days may not serve the purpose. People need to become more conscious about environmental conservation. For instance, we can see in our hostels the wastage of water, electricity, etc by us who are regarded as the 'educated' ones. We may have lots of certificates for boasting but are we really educated?
SHASHVAT SINGH (30044)
@Shasvat
The exact purpose of such events is to raise awareness about environmental issues. The sad part of people forgetting the message after the event can't really be helped as it is upto individuals to take it seriously or not. What we can be happy about is that more and more people are being touched every year and so logically, more people would be taking up conservation seriously!
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