Tuesday, January 19, 2010

Vision for Collective Action

Some of the collective actions are successful because of the way they had been planned through. Starting from one individual, they take up a larger form. Social business, a revolutionary concept initiated by Nobel Laureate Muhammad Yunus, is indeed an example of the same. The most important thing he realized was that individuals are not one dimensional beings who always intend to maximize profit. With faith in this and association with a French company Danone, he initiated a social business which provided nutrients enriched curd to poor people in Bangladesh and has been highly successful.

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