Individual vs Collectivity

Our society is getting more and more individualistic as time is passing. Earlier people used to share tastes, habits, ideas. So they use to come together more often. But today is the age of customization, wherein everything from cars, clothes and even the flavour of potato chips comes which caters to the need of a select few. This bit-by-bit increasing spaces between people make them grow apart. The very need of collective action is a shared ideology. But with individuals becoming more important than collectivities, the shared beliefs, ideas, etc are breaking and with it the scope of coming together.